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About

Looking at how software works, and where it breaks down.

EyeLevel UX runs usability research based on heuristic evaluation and cognitive walkthrough: no test panels, no synthetic users, no AI.

A human eye, for human users.

Where it comes from

A 35+ year IT career as a System Engineer, Developer, and Project/Team Lead, combined with a sharp eye for detail and a feel for the small irritations that add up to real drop-off. Not just what goes wrong, but the impact it has, and what a realistic fix or improvement looks like within your technical environment.

Technical rigour and human attention aren’t opposites - they reinforce each other.